Crafting Connections at Home

How Orange Art Box Engaged Families During COVID-19


Introduction

Orange Art Box is a monthly subscription service for children aged 5 to 12. It offers hands-on art and STEAM projects delivered directly to homes. By providing kids with creative tools and guidance, Orange Art Box aims to inspire imagination and learning—particularly valuable when in-person activities are limited.

Challenge

When COVID-19 restrictions were implemented, families faced new challenges in keeping kids entertained and engaged. Orange Art Box recognized an opportunity to reach parents looking for enriching, creative activities children could safely enjoy at home. However, they needed to increase visibility, identify key markets, and build connections with a broader audience, especially among parents, educators, and influencers who could promote at-home educational solutions. Without an existing media outreach strategy, the brand needed guidance on how to amplify its message effectively.

Solution

We designed a multi-channel outreach campaign to address this challenge and build brand awareness and credibility for Orange Art Box in high-potential markets. Our approach included three key strategies:

  • Targeted Media Outreach to Parenting and Education Markets: We identified markets and contacted parenting magazines, education blogs, and family-focused media outlets aligned with Orange Art Box's target audience. Through compelling press releases and tailored story pitches, we secured media placements highlighting Orange Art Box as a reliable and creative option for families navigating at-home learning. Additionally, we secured appearances on popular morning TV shows, reaching a broad audience of parents looking for hands-on educational resource

  • Influencer Partnerships: We partnered with social media influencers in the parenting, education, and lifestyle spaces to create authentic endorsements. Influencers shared personal stories and reviews, demonstrating how Orange Art Box kept their children entertained and learning at home. These endorsements allowed the brand to connect with a broader, engaged audience who trusted these influencers' recommendations, amplifying brand credibility in crucial markets.
  • Engaging Social Media Campaigns: To enhance engagement, we developed social media content that showcased unboxing videos, project tutorials, and customer testimonials. These posts created excitement around the subscription box experience, encouraging parents to join the Orange Art Box community. A targeted paid ad campaign on social platforms further ensured the brand reached new audiences.

Results

Within three months of launching the campaign, Orange Art Box experienced significant growth and engagement:

  • 40% Increase in Web Traffic: The combined efforts led to a 40% rise in new visitors to the website as more parents turned to Orange Art Box for creative at-home activities.

  • Expanded Media Coverage: The brand was featured in high-traffic parenting and education blogs and secured regular TV appearances, reaching tens of thousands of viewers interested in hands-on learning solutions.

  • Influencer Engagement: Influencers' posts received hundreds of likes, shares, and comments, boosting Orange Art Box's social presence and credibility.

  • Enhanced Brand Recognition: Orange Art Box established itself as a go-to subscription box for kids' creativity and learning, solidifying its market position as an essential resource for parents.

Conclusion

Through targeted media outreach, strategic influencer partnerships, and engaging social media content, we helped Orange Art Box expand its reach during a critical time. By meeting the immediate needs of parents seeking safe, creative activities for their children, Orange Art Box strengthened its brand and built a foundation for continued growth in a rapidly changing environment.