PR Primer

PR Primer is a full-day, hands-on workshop designed specifically for beginners and those with limited experience in the world of PR. Whether you're stepping into a new role, managing communications for a small business or nonprofit, or simply looking to understand the basics of public relations, this workshop offers practical tools and foundational knowledge to help you feel confident and prepared.

Perfect for individuals and small teams, this workshop focuses on the essential skills needed to navigate media interactions, craft clear messages, and build stronger connections with audiences. With an emphasis on practical application and real-world examples, participants will leave equipped to take on PR challenges with clarity and ease.

What to Expect

This full-day workshop is broken into four focused sessions, each designed to build confidence and foundational skills:

Foundations of Public Relations

Start the day with a clear understanding of what PR is and how it can benefit your goals. This session covers:

• The role of PR in shaping public perception.
• Ethical principles that guide successful PR practices.
• Real-world examples of how effective PR can make an impact.

Media Relations Essentials

Learn the basics of working with the media. In this session, participants will:

• Understand the purpose of press releases and how to write one.
• Practice crafting media pitches that get noticed.
• Learn how to build and nurture relationships with journalists.

PR Writing and Messaging

Good communication starts with clear, engaging writing. This session focuses on:

• Crafting messages that resonate with your audience.
• Writing content for newsletters, blogs, and press releases.
• Using storytelling techniques to make your brand memorable.

Digital and Social Media Basics

Explore how PR works in the digital age. Participants will:

• Learn how to maintain a consistent online presence.
• Gain tips for engaging effectively on social media.
• Understand the basics of tracking and measuring digital PR efforts.

Key Outcomes

Participants will:

• Develop a foundational understanding of public relations.
• Build confidence in writing, messaging, and working with the media.
• Gain practical tools to create clear, impactful communications.
• Learn how to navigate PR challenges with professionalism and ease.

Format and Facilitation

• Full-Day Workshop: A single, focused day designed to help you gain confidence and learn essential PR skills.
• Held in a neutral, distraction-free location to foster creativity and focus.
• Led by experienced facilitators who provide guidance, answer questions, and ensure a supportive, interactive learning environment.

What You'll Take Away

This workshop is designed to help beginners take their first steps in public relations with confidence. You'll leave with:

• A PR Starter Toolkit: Templates and resources to help you get started.
• A Workshop Summary: Key takeaways and actionable steps to apply your new skills.
• Renewed confidence in navigating PR challenges and communicating effectively.

PR Primer is your launchpad into the exciting and dynamic world of public relations. With a supportive approach and practical tools, this workshop empowers beginners to build a solid foundation and take their communication skills to the next level.